Company Overview:
We are a fast-growing tech company that provides businesses with innovative solutions to integrate multiple WhatsApp accounts with their CRM systems. Our platform delivers a unified inbox for seamless communication, enabling businesses to achieve complete visibility into customer interactions, streamline operations, and improve overall performance.
Position Summary:
The Digital Marketing Specialist will play a crucial role in driving our marketing initiatives, managing affiliate partnerships, and marketplace listings. This role is ideal for a versatile marketer with deep experience in WordPress, especially with Elementor, and proven expertise in managing external contractors to resolve bottlenecks effectively. The successful candidate will be responsible for establishing and managing marketing processes related to content, marketplace listings, partnership management, and affiliate programs. Additionally, the role involves content creation, video production, and the management of newsletters and product updates.
Key Responsibilities:
Landing Pages and Marketing Materials:
- Design and develop engaging landing pages and marketing collateral using WordPress and Elementor to support promotional campaigns.
Affiliate Management:
- Oversee affiliate relationships, including payment approvals and onboarding of new affiliates.
Contractor Communication:
- Manage external contractors for design, development, and content creation projects, ensuring timely delivery and efficient resolution of bottlenecks.
Reporting:
- Prepare and analyze reports on customer churn, PPC performance, and other key metrics to inform business decisions.
Competitor Analysis:
- Review competitors to identify opportunities for differentiation and improvement.
Visual Content Management:
- Design visuals and manage content creation using Canva to enhance marketing efforts.
Newsletters and Product Updates:
- Write and distribute newsletters and product updates to keep customers informed and engaged.
Feature Updates:
- Communicate new feature releases and updates to customers via email and in-app notifications.
Qualifications:
- Ability to effectively manage communication with external contractors to ensure timely delivery and resolve bottlenecks.
- Deep experience with WordPress; Elementor expertise is a significant plus.
- Proven experience in digital marketing for B2B SaaS.
- Strong skills in content creation, including landing pages, videos, and visuals.
- Excellent communication and organizational skills.
- Proficiency in analyzing data and generating actionable insights.
- Detail-oriented and adept at managing multiple projects simultaneously.
- Experience in a Agency or SaaS environment is a must.
This position offers a dynamic and varied role in a growing company, with the opportunity to make a significant impact on our marketing and customer engagement strategies.
Send your CV via [email protected]