About the Role
We are looking for a detail-oriented “SEO & Link-building Specialist” to join our team. You will be responsible for improving our website’s search visibility, managing content updates, and executing outreach campaigns to acquire high-quality backlinks. The ideal candidate has hands-on experience with SEO tools, understands link-building principles, and can efficiently track and optimize outreach efforts.
Responsibilities:
- Publish, update, and optimize articles, glossaries, case studies, and digests to improve search rankings
- Strategically place and refresh banners in content to drive traffic to commercial pages
- Maintain and update author/contributor profiles and employee information
- Research and evaluate high-quality backlink opportunities based on DR, traffic, and relevance
- Craft compelling outreach emails, negotiate placements, and manage partner relationships
- Track and report on the performance of outreach campaigns
- Work closely with marketing and content teams
Our Expectations:
- Strong understanding of search engine algorithms and ranking factors
- Proven experience in tracking keyword rankings and analyzing SERP performance
- Skilled in writing persuasive outreach emails and managing link-building campaigns
- Ability to assess backlink quality using metrics like domain authority, traffic, and spam score
- Proficiency with Google Search Console, Google Analytics, and Google Docs
- Familiarity with collaboration tools (Slack, Discord, Trello, Asana, Jira)
- Comfortable using AI tools (ChatGPT, Claude, Perplexity) to streamline content tasks
It Will Be a Plus:
- Experience with technical SEO (crawling, indexing, site structure)
- Basic HTML/CSS knowledge for minor content adjustments
- Background in digital marketing or content strategy
- Basic skills in Ahrefs/Semrush (backlink audits, competitor analysis)
- Basic CMS experience (WordPress, HubSpot, etc.)
- Understanding of SEO copywriting and on-page optimization best practices
- Experience automating tasks with AI (generating meta tags, descriptions)