Lead Generation and Outbound manager for B2B SaaS product

Company Overview:

We are a fast-growing tech company that provides businesses with innovative solutions to integrate multiple WhatsApp accounts with their CRM systems. Our platform delivers a unified inbox for seamless communication, enabling businesses to achieve complete visibility into customer interactions, streamline operations, and improve overall performance.

Position Summary

The Digital Marketing & Outbound Assistant will support our marketing team with highly structured, recurring tasks across email and LinkedIn outbound campaigns. This is an entry-level role ideal for a detail-oriented self-starter who enjoys following clear processes, working with marketing automation tools, and using AI to improve efficiency.

The role involves collecting and cleaning audience data, verifying contacts, setting up and running A/B tests, adding new inboxes to outreach tools, monitoring deliverability, and preparing performance reports. You will also assist with light content adaptation for outbound messaging and ensure campaigns run smoothly end-to-end.

Using ChatGPT and other AI tools is a core part of our workflow and company culture — you will be expected to use AI daily to speed up repetitive work, improve copy, and find smarter ways to complete tasks.

Key Responsibilities

Outbound Campaign Support

• Collect and compile audiences from various sources for outbound campaigns.
• Clean, de-duplicate, and verify contact lists using verification tools.
• Add and configure new inboxes in Smartleads (or similar outreach platforms).
• Set up and monitor A/B tests for email and LinkedIn outreach copy.
• Track and report on deliverability metrics, open rates, and response rates.

AI-Enhanced Workflow

• Use ChatGPT and other AI tools to improve messaging, optimize workflows, and automate repetitive processes.
• Research and test AI-based solutions for contact list cleaning, personalization, and campaign optimization.

Campaign Performance & Reporting

• Prepare weekly and monthly performance reports for outbound campaigns.
• Highlight trends, insights, and opportunities for improvement.

General Marketing Operations

• Maintain process documentation for outbound workflows.
• Support the marketing team with other operational or administrative tasks as needed.

Qualifications

• At least 1 year of experience in a SaaS environment or a marketing agency.
• Detail-oriented with strong organizational skills.
• Comfortable following structured, repetitive workflows.
• Familiarity with email and LinkedIn outreach tools (experience with Smartleads is a plus).
• Basic understanding of A/B testing and deliverability best practices.
• Quick learner, adaptable to new tools and processes.
• Comfortable using ChatGPT and other AI tools for daily work.
• Proficient in English; clear written communication skills.
• Previous experience in marketing operations, lead generation, or data entry is a plus.

Why Join Us?

This role offers an opportunity to develop marketing and outbound skills in a fast-moving SaaS environment while working in an AI-first company. You will gain experience with leading marketing automation tools and outbound processes, with clear opportunities to grow into more strategic marketing responsibilities over time.

We are a remote-first SaaS company focused on delivering a shared inbox and integrations platform for WhatsApp. We help businesses with multiple individual numbers gain 360° visibility & boost performance on WhatsApp.