Yellow is looking for a marketing specialist responsible for attracting and nurturing quality B2B leads through ABM tactics.
What you will do
- Compiling ICP and multi-channel lead nurturing flow;
- Research on pain points on key accounts/segments;
- Writing sequences;
- Creation, launching, and analysis of email campaigns;
- Automation of lead gen processes (Expandi, Dux-Soup, Reply.io);
- Managing data in CRM (we use Pipedrive).
What we expect
- Upper-intermediate or higher English;
- 1+ years of experience in digital marketing (US and EU markets preferably);
- Proven track record with account-based marketing initiatives;
- Experience with Sales intelligence software (Apollo, Zoominfo, UpLead, or similar);
- Experience with automation tools;
- Understanding of Social Selling basics.
Would be a plus
- Degree in Marketing, Philology, Journalism;
- Understanding of the IT technologies;
- Experience with Outbound B2B Lead Generation.
We offer:
- Professional development and growth;
- Possibility of working remotely;
- Modern working equipment;
- Flexible working schedule;
- English classes with corporate teacher;
- Medical coverage, compensation of education and sports, sick leaves, relocation package and other social benefits;
- Corporate parties;
- Gifts and bonuses for important events.