Growth Strategy & Product Specialist

About Us

Bookinglane is a fast-growing premium travel technology company redefining luxury transportation and travel services worldwide. We empower corporate clients, event planners, and private travelers with an AI-powered platform that simplifies booking, elevates customer experiences, and drives efficiency for vendors and affiliates.

Role Overview

We are seeking a Growth Strategy & Product Specialist whose main focus will be to increase customer conversion and retention rates across our platform. This role blends product strategy, data-driven decision-making, and marketing execution. You will be responsible for analyzing user behavior, identifying growth opportunities, and implementing strategies to maximize customer lifetime value.

Key Responsibilities

• Develop and execute strategies to improve conversion and retention across Bookinglane’s platform.

• Use analytics tools to track customer behavior, identify drop-off points, and design solutions to improve funnel performance.

• Collaborate with product, marketing, and operations teams to align growth initiatives with business goals.

• Manage and optimize campaigns across channels such as Google Ads, SEO, and email marketing (Klaviyo).

• Create and present dashboards and reports using tools like Tableau to measure KPIs and performance trends.

• Conduct A/B testing and customer segmentation to optimize messaging, product features, and user experience.

• Support the product team in aligning growth strategies with product roadmap and customer feedback.

Requirements

• Proven experience in growth strategy, product marketing, or similar roles.

• Strong understanding of conversion funnels, retention strategies, and user lifecycle management.

• Proficiency with analytics and marketing tools, including:

• Klaviyo (email marketing & automation)

• Google Ads (search, display, remarketing)

• SEO tools (Ahrefs, SEMrush, or similar)

• Tableau (data visualization & reporting)

• Strong analytical and problem-solving skills with a data-driven mindset.

• Excellent communication and cross-functional collaboration skills.

• Experience in SaaS, travel, or luxury services industry is a plus.

Compensation & Benefits

• $1,500 monthly base salary + commission (performance-based).

• Opportunity to be part of a fast-scaling global company redefining premium travel.

• Flexible work environment (hybrid).

• Growth opportunities within a dynamic and innovative team.