Overview: We are a leading provider of WhatsApp integration for Shared Inboxes and CRMs, facilitating seamless marketing automation. Our solution is ideal for mid-sized and large teams using multiple WhatsApp accounts (5+). Having maximized our direct demand channels (AdWords, SEO, marketplace traffic), we are now looking to launch a demand generation campaign to educate users on the benefits of using WhatsApp for sales and marketing. Our goal is to demonstrate how easy and cost-effective it is to integrate WhatsApp into their marketing automation strategies.
We are seeking an experienced Product Marketing Manager (PMM) with a proven track record in B2B SaaS. This is a full-time position. You will integrate with our team and execute this campaign end-to-end, utilizing our internal resources and contractors.
Responsibilities:
- Plan and execute a comprehensive demand generation campaign to educate and attract new users to our WhatsApp integration.
- Develop and create relevant messaging for landing pages, case studies, and marketing sequences to effectively communicate the benefits of our platform.
- Oversee the preparation of visual assets (images, videos), collaborating with external contractors as needed.
- Work with our PPC specialist to set up and optimize PPC campaigns.
- Develop a content plan and coordinate with our content writers and SEO team to ensure timely execution.
Requirements:
- Proven experience in executing successful demand generation campaigns for B2B SaaS products.
- Strong skills in creating compelling messaging and marketing content.
- Experience working with PPC campaigns and collaborating with PPC specialists.
- Excellent project management skills and attention to detail.
- Familiarity with Shared Inboxes, CRMs, and WhatsApp integrations is a plus.
Please provide a detailed description of your past projects related to demand generation campaign execution, highlighting your role and the results achieved. Include your resume and any relevant portfolio examples.
We are an Israeli startup developing a Shared Inbox / Automation SaaS for Whatsapp (https://timelines.ai).
We help businesses with multiple individual numbers gain 360° visibility & boost performance on WhatsApp.