We are seeking a talented and experienced SEO Specialist to join our dynamic team and contribute to the growth and success of our online presence.
Responsibilities:
- Conduct thorough keyword research to identify target keywords and phrases.
- Develop and implement effective SEO strategies to improve website visibility and rankings on search engines.
- Optimize on-page elements, including meta tags, header tags, and content, for improved search engine performance.
- Collaborate with content creators to ensure SEO best practices are integrated into content development.
- Monitor and analyze website performance metrics using tools such as Google Analytics and Search Console.
- Stay updated on industry trends and algorithm changes to adjust strategies accordingly.
- Conduct competitor analysis to identify opportunities and threats.
- Perform technical SEO audits to identify and resolve issues impacting site performance.
- Implement and manage link-building strategies to improve website authority.
- Provide recommendations for website architecture, content, and other factors to enhance SEO performance.
Requirements:
- Proven experience as an SEO Specialist or similar role.
- In-depth knowledge of search engine algorithms and ranking factors.
- Hands-on experience with SEO tools such as SEMrush, Moz, Ahrefs, and Google Analytics.
- Strong understanding of on-page and off-page SEO best practices.
- Excellent analytical and problem-solving skills.
- Certifications such as Google Analytics or Google Ads are a plus.