Growth Lead

This isn’t just another salesperson role.

This is a call for a partner who thrives on turning complex products into stories people want to hear - and buy.

Optux AI is a server-side experimentation and personalization platform running on Cloudflare Workers. 

It empowers teams to run server-side A/B tests, split experiments, and SEO-safe personalization directly on Cloudflare Workers - ensuring zero impact on page speed, security, or SEO performance.

Our niche is well-defined, and the product delivers real value - but the onboarding isn’t plug-and-play.

Optux AI requires a thoughtful, technical setup process. That’s why we’re not looking for someone just to run campaigns.

We’re looking for a Growth Lead who can shape the narrative, guide adoption, and build scalable, sustainable growth from the ground up.

Discovery & Outreach

• Identify and segment key target audiences, including startups and teams operating on Cloudflare
• Plan and execute structured outreach campaigns to generate qualified leads and partnerships
• Represent Optux AI through podcasts, interviews, and relevant community discussions
• Build and maintain a professional network that contributes to product awareness and business growth

Content & Communication

• Translate complex technical concepts (server-side testing, Cloudflare Workers, SEO-safe experimentation) into clear and compelling narratives
• Develop content strategies across multiple formats — including video explainers, product case studies, articles, and email campaigns
• Design and publish simple, conversion-oriented landing pages using Framer or similar tools
• Manage all social media channels, ensuring consistent messaging and brand alignment

Activation & Growth

• Re-engage users who registered but have not completed onboarding or activation
• Plan and optimize targeted, cost-effective advertising campaigns across relevant platforms and professional communities
• Collaborate closely with product and engineering teams to ensure that marketing communication aligns with product improvements and the roadmap
• Consistently translate technical value into clear business benefits for decision-makers

Hypothesis & Experimentation

• Formulate and validate data-driven growth hypotheses
• Use AI-driven tools to streamline content creation, automation, and market research workflows
• Develop scalable, repeatable growth processes that can be continuously measured and improved

• Growth Marketing: 2+ years in B2B or startups, with proven success driving user acquisition and activation
• Outbound & Communication: Comfortable with direct outreach, cold messaging, and public speaking (podcasts, demos, communities)
• Content & Storytelling: Strong ability to craft narratives that convert complex tech into business value
• Self-Management: Independent, structured, and proactive. No micromanagement - just ownership
• Technical Literacy: Basic understanding of web infrastructure (bonus if familiar with Cloudflare)
• AI Power User: Experienced in using LLMs and other tools to scale workflows
• Language Skills: Fluent in English (C1) and Russian (B2+)

At Mad Devs, you will be part of a company that values creativity, strategic thinking, and continuous improvement. You will work on meaningful projects that impact millions of users worldwide alongside a talented and supportive team. By joining our team, you will have the opportunity to make a real impact, grow your career, and contribute to developing cutting-edge solutions in the world of backend engineering.